Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats

Facebook Adds ‘One-Time Notification’ API to Messenger for Business Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today Twitter says ad […]

5 Ways to Humanize B2B Content Marketing

“You’ve really got to put yourself out there. Don’t be too stiff.” “Be honest and sincere!” “Be vulnerable and relatable… and it doesn’t hurt if you can make ‘em laugh.” Is this advice for a middle-aged man trying online dating for the first time? Or is it advice for B2B […]

31 DIY Marketing Tools To Create Remarkable Experiences

Sifting through thousands of available tools is a hit and — more often than not — a miss proposition, but we’ve got you covered with 31 do-it-yourself marketing tools that are perfect for helping you create remarkable campaign experiences. It can be overwhelming even deciding which new tools to start […]