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Following scandal, criticism, and calls for more privacy and relevancy, social media giants are working hard to recapture their original allure as safe communities and conversation destinations. And while platforms are ardently focused on heightening the everyday user’s experience, the movements we’ve seen so far in 2019 signals that B2B […]
Claramente, Instagram ha ingresado en un fuerte proceso de cambios donde podemos presenciar mes tras mes el lanzamiento de diversas novedades, desde las colecciones públicas o la posibilidad de comprar productos sin salir de la aplicación hasta la eliminación del conteo de likes, entre otras características. Y ahora, prepara una […]
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What’s Most Annoying About Brand Content? Consumers Weigh In Adobe’s* 2019 Brand Content Survey asked 1,000 consumers what they found the most annoying in brand content. The results showed that wordy content or poorly written content takes the cake with 39% of the vote. It’s also important to note that […]
When it comes to the craft of writing, my favorite luminary is the late William Zinsser. His book, On Writing Well, is — in my opinion — the definitive work covering its stated subject. On Writing Well is an essential read for anyone who wants to elevate their prose. Zinsser’s […]