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A lot of businesses have their measurements of success backward. They make a small amount of "high quality" content in hopes that it gets them a high quantity of likes and comments. If you flip the quality and quantity around and produce a high volume of content in hopes for […]
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Content has many aims. It should inform. It should assist. It should entertain. But as B2B marketers, doesn’t it seem like if we don’t deliver on the latter – immediately, and convincingly – we don’t really get a chance to deliver on the rest? Given that our job is dependent […]
2019 may be remembered as the year we reached peak nerd. When I was growing up in the ’80s and ’90s, nerd culture was still underground, something for weird kids and weirder adults. Now our biggest entertainment franchises are what used to be nerd stuff: High fantasy, epic science fiction, […]
La famosa escena de la película “Joker” en la que Arthur Fleck baja bailando unas escaleras ha complicado la vida a los vecinos del Bronx, el barrio de Nueva York donde están ubicadas. Y es que cientos de fans acuden a diario a fotografiarse en la escalinata, muchos de ellos […]