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While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top […]
Instagram podría cambiar una de las funciones claves de la red social: el Like o Me gusta. Al parecer, Instagram busca reducir la presión o competencia que la red social genera entre los usuarios y para ello planea eliminar el conteo de ‘Me gusta’ de las fotografías y vídeos haciendo […]
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Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized MediaMore than a quarter of U.S. and U.K. consumers are willing to share some location, purchase history, and banking information with smart voice assistants, while 46 percent are also willing to share their media usage history, according to new […]
Content creation—it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs nor […]