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In the modern content marketing age, leveraging a diverse set of tools is par for a successful marketing course. Tools help unlock insight. Tools help capture attention and reach. Tools help drive efficiency. Tools help you measure, analyze, and optimize for better success. The simple truth is: Every content marketer […]
Como algunos sabrán, Spotify permite disfrutar de listas de reproducción personalizadas, muchas de ellas generadas de manera individual por los usuarios y otras por el mismo servicio a partir de los propios hábitos musicales de los oyentes. Ahora, el concepto se traslada a los avisos publicitarios ya que Spotify comenzará […]
Much has been written and spoken about the interplay of SEO and CRO, and there are a lot of reasons why, in theory, both ought to be working towards a shared goal. Whether it’s simple pragmatism of the business benefit of increasing total number of conversions, or higher-minded pursuits such […]
During my marketing conference travels I was asked a curious question: Are blogs still a thing in marketing? In my B2B marketing world, blogs are core to successful content, search, social and influencer marketing. It seems the business world agrees. The University of Massachusetts Dartmouth ongoing study of blogging and social […]
Let’s go back in time 20 years so I can ask you the question, “How often do you look at a paper map every month?” Unless you were a cartographer or a frequent traveler, chances are good that your answer would be, “Hmm, maybe less than once a month. Maybe […]