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Changing User Intents Google’s search quality rater document highlights how the intent of searches can change over time for a specific keyword. A generic search for [iPhone] is likely to be related to the most recent model. A search for [President Bush] likely was related to the 41st president until […]
One great thing about being a young Gen X’er: There was no social media during my junior high and high school years. Young millennials weren’t so lucky. They chronicled their adolescence in excruciating detail on Myspace, Facebook, YouTube and Twitter, every half-formed thought and laundry-detergent-eating stunt preserved forever. So it’s […]
I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content […]
B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13 ways influencers can virtually deliver many of the benefits that have been lost due to postponed or cancelled real-world events. With 45 percent of consumers spending more time […]
Si has estado esperando ansiosamente la segunda temporada de The Mandalorian, te alegrará saber que Disney + está trabajando en una nueva docuseries detrás de escena sobre el espectáculo. La serie de ocho episodios, titulada Disney Gallery: The Mandalorian, incluirá entrevistas con el elenco y el equipo, imágenes nunca antes […]