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Con el fin del verano, llega el catálogo de IKEA para la nueva temporada y la marca sueca lo presenta de diferentes formas según el país. Hace unos días os conté por aquí cómo lo había hecho en Dinamarca, donde han dejado de editarlo en papel, y hoy le toca […]
95% of B2B marketers consider demand creation strategy to be successfulSome 95 percent of B2B marketers view their demand generation tactics as successful, and 60 percent see email marketing as the top-performing demand-gen strategy, according to newly-released study data of interest to digital marketers. ClickZ [embedded content] PubMatic Reports 26% […]
Today’s B2B customers expect more B2C-like experiences, and here are five brands delivering great customer experiences that go far beyond the tired tradition of boring-to-boring. Research from Gartner has shown that 89 percent of firms compete primarily on customer experience. Not all companies may be taking this to heart, however, […]
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Marketing Podcast with John Jantsch on Content as the Voice of Strategy Content’s been around a long time, we’ve been talking about it for more than a decade. A lot of people still treat it as just another tactic, and think of it as a blog post here or social […]