How To Level Up Marketing Content From B2B Influencers

Why do you even need a content person for influencer marketing? After all, the influencers are providing the content. You just have to collect their pearls of wisdom, make them look pretty in a PDF, and you’re good to go, right? I’ll confess, on my first influencer marketing project, I […]

B2B Marketing News: Top B2B Strategies, 2021 Ad Market Recovery Forecast, Brands Spending More on Social, Facebook’s Giphy Buy Under Review

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds 71 percent of B2B brands have digital experiences that don’t meet customer expectations and needs, while 82 percent have implemented a digital transformation project — two of several statistics of interest to digital marketers contained in recently-released study data. MediaPost […]

Este anuncio en un periódico sirve también como pancarta de protesta contra el racismo

El pasado domingo, el presidente Trump celebró un mitin en la ciudad de Tulsa, Oklahoma, y la fundación Courageous Conversation Global Foundation aprovechó este evento para alzar la voz y lanzar un mensaje en contra del racismo. La estrategia que pusieron en marcha era sencilla: publicar un anuncio a página […]

Don’t Do That: Email Marketing Lessons From My 26 Year Spam Archive

What makes for strong long-term email marketing, and what can email marketers learn from a 26 year archive of spam? In 1994 I started archiving the funniest and most outlandish spam emails I received, and throughout the rest of the ‘90s I sent out an annual holiday compendium of the […]

¿Cuáles son los colores Pantone usados en los billetes de todo el mundo?

El portal money.co.uk ha lanzado un interesante estudio que analiza los diferentes atributos estéticos y de diseño de la moneda a nivel mundial, examinando las figuras, elementos tipográficos e, incluso, los colores Pantone que se usan en cada país. Los resultados muestran que hay ciertos patrones en el uso del […]