Break Free B2B Marketing: Dell Outlet’s Andre Ortolon on Microinfluencers for Hyper-Relevant Content

In our part of the country, there’s a phenomenon called the “Minnesota goodbye.” It’s when you’re leaving a social gathering (remember those?) and you say goodbye, walk to the door… and keep talking to your host. Then you step outside the door, and continue the conversation. Then you walk to […]

Always-On Influence: Why B2B Needs Brand Research & 11 Must-Ask Questions For Marketers

What is brand research and why is it an important step in building a successful always-on  B2B influencer marketing program? What are the key facts you need to learn about a brand that will lead to the creation of a strong ongoing influencer program? Doing brand research right is crucial […]

B2B Brands Take a Stand: 5 Examples of Going Beyond Words to Action

It’s never been more important for brands to show purpose and to be connected to what’s important to customers. As our CEO Lee Odden recently observed in Marketers: We Can Do Better Than Words with Action, “We can all agree that there has to be a change and that we […]

9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds

So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert? There are a number of things you can do to ensure your readers are enticed by your landing page and […]

Así es como IKEA imagina «el hogar del mañana»

Según una investigación realizada por IKEA, en el año 2050 el 70% de la población mundial vivirá en ciudades. Eso significa que debemos repensar la forma en la que vivimos todos, ya no solo por nuestro bienestar, sino también por el del planeta. Es por eso que la compañía sueca […]