Exciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we’ve been working on for months behind the scenes. Big inhale, big exhale…
Announcing: the new and improved Moz Local, to be rolled out beginning June 12!
Local search has evolved from caterpillar to butterfly in the seven years since we launched Moz Local. I think we’ve spent the time well, intensively studying both Google’s trajectory and the feedback of enterprise, marketing agency, and SMB customers.
Your generosity in telling us what you need as marketers has inspired us to action. Over the coming months, you’ll be seeing what Moz has learned reflected in a series of rollouts. Stage by stage, you’ll see that we’re planning to give our software the wings it needs to help you fully navigate the dynamic local search landscape and, in turn, grow your business.
We hope you’ll keep gathering together with us to watch Moz Local take full flight — changes will only become more robust as we move forward.
Beginning June 12th, Moz Local customers will experience a fresh look and feel in the Moz Local interface, plus these added capabilities:
Additional features available include:
Remember, this is just the beginning. There’s more to come in 2019, and you can expect ongoing communications from us as further new feature sets emerge!
We’ll be rolling out all the new changes beginning on June 12th. As with some large changes, this update will take a few days to complete, so some people will see the changes immediately while for others it may take up to a week. By June 21st, everyone should be able to explore the new Moz Local experience!
Don’t worry — we’ll have several more communications between now and then to help you prepare. Keep an eye out for our webinar and training materials to help ensure a smooth transition to the new Moz Local.
Some of our reporting metrics will look different in the new Moz Local. We’ll be sharing more information on these metrics and how to use them soon, but for now, here’s a quick overview of changes you can expect:
You’ll likely have questions if you’re a current Moz Local customer or are considering becoming one. Please check out our resource center for further details, and feel free to leave us a question down in the comments — we’ll be on point to respond to any wonderings or concerns you might have!
As a veteran local SEO, I’m finding the developments taking place with our software particularly exciting because, like you, I see how local search and local search marketing have matured over the past decade.
I’ve closely watched the best minds in our industry moving toward a holistic vision of how authenticity, customer engagement, data, analysis, and other factors underpin local business success. And we’ve all witnessed Google’s increasingly sophisticated presentation of local business information evolve and grow. It’s been quite a ride!
At every level of local commerce, owners and marketers deserve tools that bring order out of what can seem like chaos. We believe you deserve software that yields strategy. As our CEO, Sarah Bird, recently said of Moz,
“We are big believers in the power of local SEO.”
So the secret is finally out, and you can see where Moz is heading with the local side of our product lineup. It’s our serious plan to devote everything we’ve got into putting the power of local SEO into your hands.
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